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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
444 ratings and 252 comments received in the last 90 days.
09 April 2025
From start to finish my buying experience was excellent . Phil Hilton handled the sale , Phil also sold me my previous 3 new BMW's . He has a very professional manner , and explains everything in great detail . I would definitely give Phil 10/10
07 April 2025
horrendous, I have never know service like it. scenario's happened that were totally out of my hand yet I was made to feel like it was my fault my car had been delayed. I ended up paying for an MOT, 1 day TAX and another finance on my old car !!!
03 April 2025
Excellent service and support from a very helpful sales person
02 April 2025
Although the wrong car was delivered they pulled out all the stops to find us another car within a week. F
01 April 2025
It has been another great purchase with constant communication from Cameron until we found the perfect deal
01 April 2025
Everyone I dealt with at Williams BMW Rochdale was a pleasure to deal with.
30 March 2025
Excellent handover and a pleasure when trading my own vehicle in
26 March 2025
I am extremely satisfied by Cameron's service from beginning to the end. His patience understanding of his job and his willingness to go above and beyond to provide customer satisfaction.
26 March 2025
Very satisfied. Like I said professional staff !!!
22 March 2025
No problems
16 March 2025
The purchase was simple & the collection experience was special
16 March 2025
All promises on delivery times and financials were met and explanations of the car were done promptly efficiently and thoroughly.
16 March 2025
Francesca was amazing every step of the way, so lovely to speak with and always on hand when we needed.
15 March 2025
Brilliant communication. Car arrived early, everything ready on arrival
15 March 2025
Very smooth, great communication from start to finish. Would highly recommend anyone to see Phil for their new car nothing was too much trouble
13 March 2025
Every car I've bought the new car sales team have been friendly and told me from start to finish the progression of my car
11 March 2025
Shahid was clear with arranging handover of the new car and everything before
11 March 2025
Quick, efficient process.
09 March 2025
Staff very helpful and knowledgeable.
06 March 2025
Francesca was amazing
05 March 2025
Amazing, Francesca and Mike were very accommodating with what I wanted and helped me find the perfect car. The whole experience from placing my deposit to handover was seamless and couldn't ask for better people to look after me.
05 March 2025
Great service from Shahid .
26 February 2025
Very happy and pleasurable experience
25 February 2025
Very satisfied, great customer service, very friendly and professional and going that extra mile to ensure the customers needs are met.
22 February 2025
Again, everyone was very helpful. When my car was not quite ready I was lent the same car until.it was.
20 February 2025
Early delivery and quick and easy handover, follow up phone call to make sure I'm happy with everything with the car.
20 February 2025
Just so easy and trouble free
14 February 2025
Exceptional level of service
12 February 2025
Francesca went above & beyond. Friendly efficient & professional.
04 February 2025
No issues all a good experience
28 January 2025
Francesca worked with us to specify and source the vehicle we wanted. Most importantly the offer and pricing was straight forward and attractive - this created high trust and meant it was really easy to make a positive decision. Fantastic support.
23 January 2025
A fabulous service, my husband is already looking to replace his car and purchase from Williams BMW
22 January 2025
Our salesman had a real problem replying to emails throughout the whole sales process . I had to follow up emails with phone calls to get the answers I needed before , during ,and after the sale. Disappointing when spending £53k
21 January 2025
I was kept well informed by Phil, the car arrived when he said it would and he went above and beyond ensuring that we could collect the car at a convenient time.
20 January 2025
Looked after and assisted with all queries, explanations given. Product knowledge very good
09 April 2025
Professional, kept me updated
09 April 2025
Prompt and efficient
09 April 2025
For I was looked after well
09 April 2025
Good facility's and clean environment
09 April 2025
We're trade customers and Yamaan made it easy for us to get multiple recalls done by allowing us to swap vehicles on completion.
08 April 2025
Kept informed
08 April 2025
As above. Also detailed discussion with technician to help me understand the content of the work done.
08 April 2025
Cannot fault them really. Friendly & helpful they will do their upmost to accommodate your service needs.
07 April 2025
did the job that was asked ofthem
03 April 2025
Quick, efficient and informative service provided.
03 April 2025
I'm very happy with their service
03 April 2025
Customer service was brilliant and communication was excellent
03 April 2025
Contacted as soon as car ready and allowed adequate time to return to garage. Not constantly chasing
03 April 2025
Everythn was sorted I had nothin to worry about I knew my car is in th best hands Good customer service
02 April 2025
Lovely people. Hamza was excellent. Thank you to Amber too, did a great job on the car prep.
02 April 2025
Good efficient service
02 April 2025
The gentleman that greeted me ( (shaman I think )and dealt with my booking was extremely welcoming and helpful
02 April 2025
Amazing, I feel now I would use Rochdale instead of driving all the way to Bolton. I do feel Keeley has made a huge difference to all this situation though. How she spoke and acknowledged my concerns.
01 April 2025
Great service Staff very attentive Great communication
31 March 2025
friendly helpful staff
30 March 2025
Good service
30 March 2025
With the my tyre purchase, one of them was not inflated so I have to inflate it myself. They told me that everything was good to go. It's good that the tyre is an RF but not sure if it was damaged during the journey home. 0 pressure on the sensors.
29 March 2025
Car brought in due to a drivetrain fault which was investigated and the defect was identified quickly. Arrangements made to replace the faulty part made straight away. Well done
29 March 2025
John was great and kept me in the loop throughout.
29 March 2025
Competitive pricing for older vehicles and still premium service.
28 March 2025
Got a text showing the car was all finished before 9am with video but still waited until 10 30
28 March 2025
You are our local branch and you have always offered the best service experience - polite , knowledgable, and value for money , and go out of your way to help and fulfil our needs .
27 March 2025
Quick and good communication.
27 March 2025
Really simple and easy process.
27 March 2025
The service advisor Amy is always polite but to the point, very understanding and courteous.
27 March 2025
Provided taxi for pick up. (My heart would melt if a taxi ride could have been provided after drop my car for the service).
26 March 2025
Again very good customer service
25 March 2025
All aspects from star to finish were excellent
25 March 2025
The only concern I have at all is the price of the service work and parts. I know quality costs, and I do want quality, but I just feel it is a bit expensive. Probably because I'm old and I remember when things were a bit more sensibly priced.
25 March 2025
The service staff and parts staff always very helpful
24 March 2025
The guy who carried out the work on my vehicle I cannot fault. He was polite, sent the video and clearly did the work well. But the customer service was awful.
24 March 2025
No hassle
24 March 2025
Quick and reliable
23 March 2025
I was running late to get to BMW services due to the traffic on Saturday. John was really helpful as he said he will wait for me.
23 March 2025
Hamza's service was professional. He even brought the car to me outside the main entrance.
23 March 2025
They were able to get me in and get it sorted within a day but I got no receipt or breakdown of the cost and the tyre they replaced wasn't even the brand they said they would put on.
23 March 2025
I had mistakenly booked an appointment that meant dropping the car off am and collecting pm, but this is not possible for me so they completed the service whilst I waited.
22 March 2025
Very
22 March 2025
Everything explained perfectly
22 March 2025
Like staying in a 5* hotel, you expect the service and facilities to feel like 5* as standard. Each visit I have made to Williams Rochdale left me with that 5* feeling.
22 March 2025
The car is still saying I need a service
21 March 2025
Extremely good service and facilities when waiting for the work to be done. Extremely good and knowledgeable staff. A great environment to be in.
20 March 2025
Did what they were supposed to do
20 March 2025
Always helpful & friendly staff
19 March 2025
Had a lot of information given to me and was told about things that may have to be done in the future, being a female i feel that some firms may take advantage of the fact that i dont know the workings of the car, good job my husband does ??
19 March 2025
Staff listened to what we wanted and helped us find the very best option at a very competitive price
19 March 2025
Carried out the necessary work diligently
19 March 2025
Everything was covered
18 March 2025
Can be better, make u wait all day and no wash or clean as promised
18 March 2025
Exelant
18 March 2025
all aspects of the service were explained in a simple effective way.
18 March 2025
Yes I am satisfied
17 March 2025
The service was excellent, staff were polite and helpful
17 March 2025
Friendly staff work done on time as promised
16 March 2025
Poor communication.
16 March 2025
Knowledgeable and courteous
15 March 2025
Happy with service received
15 March 2025
As above and checking car parts
15 March 2025
I was informed the car would be cleaned inside and out but this was not done to a good standard
14 March 2025
The service advisor, Amy was excellent and made everything easy and explained what work was being carried out. Keep up the good work
14 March 2025
Pricing a bit expensive
13 March 2025
As previously stated
13 March 2025
Again very professional service
12 March 2025
Not satisfied as the issue was not resolved and I paid almost £400, so I don't consider that at all value for money.
12 March 2025
Kept informed throughout. Walkthrough video was excellent - really informative.
12 March 2025
It is always a pleasure to meet the friendly and helpful members of staff at the company
11 March 2025
Williams Rochdale have been helpful in all my dealings with them fitting in with my diary and sticking to timescales.
10 March 2025
Excellent service a very nice dealership to deal with
10 March 2025
never had any problem
09 March 2025
Yamaan was absolutely brilliant! He was so helpful and polite. He installed the BMW app to my phone for me and explained all the benefits of the app. My car had a wash, vac and even air in my tyres. Yamaan really is an asset to the service team.
09 March 2025
John Clegg is great, he's the only one I'll have deal with my car as I trust him and know the work will be done what I ask for without anything being missed.
09 March 2025
Again great service
09 March 2025
Laura made rhe experience a pleasure
09 March 2025
Very helpful
08 March 2025
Quick and easy drop off car fixed on time and taxi paid for one way.
08 March 2025
I've always used Rochdale for buying and part exchanging my models. The last time was Stockport branch due to the car I wanted, which was still great service.
07 March 2025
Thorough and very reliable, excellent service
06 March 2025
Great service from Philip Hilton
06 March 2025
Always very good service experiences
05 March 2025
X
05 March 2025
Staff very helpful in the dealership itself. The service when I was there was excellent, just trying to book in beforehand was very poor
05 March 2025
The only thing that I was disappointed with was how they parked the car ready for collection. It was in a very unsuitable spot, tight to two walls, front and side with only way out - going backwards. A car was parked too tight behind me.
04 March 2025
X
04 March 2025
Seen and dealt on time
04 March 2025
Again great staff very welcoming
04 March 2025
Work was completed as requested
04 March 2025
I've never had cause to complain and satisfied with the work done
04 March 2025
As above
03 March 2025
Amazing service
03 March 2025
Car was washed and clean outside. The only problem was I was given a price of £148 for Mot and brake fluid and when I told them I had a £100 voucher from recall it went up to £203 but when I picked up car the bill was £248.
03 March 2025
Very happy
03 March 2025
I was greeted by John and Hamza. I explained that I'd had work meetings arranged nearby which had since been cancelled. They spoke with the Service team and enabled my car to be the next in the queue so that I wouldn't be waiting around too long.
02 March 2025
As above
02 March 2025
Rochdale Williams is OK but the cars are not reliable at all.
02 March 2025
There weren't any issues.
02 March 2025
Always an excellent standard of service when visiting Williams Rochdale. Great staff who really care.
01 March 2025
Good quality service
28 February 2025
As above
28 February 2025
Did everything to help us when car had to Be left for 5 days
25 February 2025
Service was fine, a little expensive for what it was and wasn't happy my Dashcam wasn't plugged back in before it was returned to me.
24 February 2025
Job done plus I was made to feel like a proper "valued" customer by the service advisor, Yamaan.
24 February 2025
Rochdale customer service was superb.
24 February 2025
Helpful, friendly, professional staff. Very nice to not feel rushed in the dealership and enjoyed a coffee while waiting for my lift.
24 February 2025
As above.
23 February 2025
Quick and helpful
23 February 2025
Fixed the issue I was facing
22 February 2025
Very helpful and understanding
22 February 2025
Work completed as requested
22 February 2025
Completely satisfied. Comprehensive detail.in all feedback of service completed along with video footage of underneath of vehicle.
21 February 2025
I was sent home in a car with a faulty brake system twice! It is not acceptable to send customers home in potentially dangerous vehicles, clearly checks are not being completed after services as this could have been easily avoided.
21 February 2025
Efifcient
20 February 2025
Excellent
19 February 2025
Prompt, efficient, friendly.
19 February 2025
Easy to book in kept informed allthe way very polite and proffesional staff
18 February 2025
Same as above
17 February 2025
Excellent service and keeping me updated on everything. John and Amy give personal attention!
17 February 2025
Polite and respectful staff.
17 February 2025
Service incomplete, only part done. Parts not available. Have to take vehicle back in at some point. Complementary valet was offered but this was done to an extremely poor standard. Vehicle went in around 9:30 am. Collected around 5:30 pm.
14 February 2025
John on the service desk was brilliant, kept me updated on everything and once the part for my car arrived got me booked in swiftly and before I knew it the car was fixed and back on the road, thank you to the mechanic aswell who did a great job.
13 February 2025
My car has white leather. I have photos and a video and you can see how it is covered in greasy black marks after the mechanics. This is where you need to pay attention and increase the level.
13 February 2025
I was happy with the service itself. John Clegg was excellent. But I am disappointed that the components (parking sensors) had failed - costing over £600 to sort. They should really last the lifetime of the car.
13 February 2025
Although my car is old, they're always eager to help
13 February 2025
The work was completed and I was kept up to date on progress.
12 February 2025
The staff at Williams are brilliant with nothing too much trouble
12 February 2025
Again I can't fault anything, my car has been repaired I had a good hire replacement, everything was done fast, the deal breaker is wash and vac, in 2025 and a brand like BMW not washing my car is beyond belief
12 February 2025
Very helpful and informative throughout
12 February 2025
Had previous issues with service and drove away with warning light on and told it would go away and if not taken it to work dealership!!!! Eh give them your problem!!!!not a great thing to say to a customer
12 February 2025
Friendly & efficient
12 February 2025
Great sevice
12 February 2025
All went swiftly
12 February 2025
Catherine came out to check fuel level, explained fuel policy, vehicle must be returned with the same miles/range (not fuel level). when car was returned different staff checked in vehicle, advised me i had returned it 9 litres surplus? very annoyed
11 February 2025
Satisfied with experience & service
11 February 2025
Good
11 February 2025
The staff always work towards customer requirements
10 February 2025
My car was in for an MOT which was dealt with professionally and the health check video very informative. Not only did I receive a discount on price my car was washed and vacuumed. Well done Rochdale BMW above and beyond all expectations.
10 February 2025
Smooth sailing all done in time
09 February 2025
My experience
09 February 2025
Professional service and cared about the customer.
09 February 2025
Stress free experience in a relaxed environment with the added bonus of refreshments available which helps to minimise any inconvenience and makes for a pleasant experience in my busy schedule.
09 February 2025
Sent away from service area as car wasnt ready (4:50pm). Waited in cafe area for 20 mins went back and all service team had left for home! Only phil of sales team left and he found john in back of house. Promised invoice via email, never received it.
08 February 2025
Staff were very good
08 February 2025
As above
08 February 2025
Very happy car works so good
07 February 2025
Very satisfied
07 February 2025
Francesca spent time helping me get set up in my new car and explained what I needed to know as it's the first time I've had an electric car
06 February 2025
Excellent service from staff. paid for taxi as was a recall
05 February 2025
Excellent as always
05 February 2025
I felt very relaxed and was treated very well.
05 February 2025
Car not washed or vacuumed. 2nd visit as parts not available on first. No courtesy car as
05 February 2025
As previous
05 February 2025
Did everything on time
04 February 2025
Everything was done what I asked for
04 February 2025
The service work was carried out earlier than expected
04 February 2025
The service provided by all departments was brilliant
04 February 2025
Initially I booked the car in to get the screen washer sorted but it then started to work again so I was told not to bring the car in but if it happened again to take it back and they would still sort it . They then said I would have to pay for it .
04 February 2025
Very good
03 February 2025
The service reception staff were very pleasant. The two that dealt with me John and Amy deserve a special mention.
03 February 2025
Good experience from this service centre but deadlines to phone me were missed though.
03 February 2025
As my car was in for a recall, bmw gave it a health check and alerted me to the back brakes were wearing thin and they replaced them quickly.
03 February 2025
I was booked in really quickly to be seen within 2 days of me reporting an issue which was fantastic. Unfortunately, after 2 5 hour visits to the branch they were unable to fix the issue and caused a scratch to my windscreen. No response to complaint
02 February 2025
They managed to get me booked in at quite short notice accommodated me by getting me early in the day, as I don't live locally, and had to wait around for the work to be done. The complementary wash and vac is also a nice touch.
02 February 2025
Job done quickly while I waited
02 February 2025
Very good
02 February 2025
Very satisfied
02 February 2025
Terrible service Yameen Khan who was dealing with me effectively refused to do any work on my car unless i purchased 4 new tyres. then refused to give me the details of the manager Keeley the 'customer care manager' - who never got back to me.
02 February 2025
Problems fixed.
01 February 2025
Work carried out on my vehicle wasn't completed twice & my car door was damaged.
01 February 2025
Pleasent professional staff from the outset
01 February 2025
Phil Hilton as mentioned before
31 January 2025
Frustrated to find a recurring problem which is out of my control is down to me to pay for each time. Service staff weren't that much help ans have been told mixed messages.
31 January 2025
The staff where welcoming & kept me updated but a £820 bill to get a passenger door open left a sour taste. When collecting the car after a week the wing mirror on the passenger door was not folding in when locked so an hour wait to fix
31 January 2025
Staff are very helpful
29 January 2025
car returned with filthy windows after free wash,
29 January 2025
Dealt with a man can Imaan, bad attitude, unhelpful and needs his customer service skills refreshing. Contradicted himself and gave false information throughout my experience. Got the impression he couldn't be bothered.
29 January 2025
Yamaan Khan was really good when I highlighted my wait of 2 hours before the car was looked at the MOT. He is a credit to BMW
28 January 2025
Courteous
27 January 2025
Car ready on time and given unexpected wash and polish nice surprise
27 January 2025
Satisfied
26 January 2025
Excellent
26 January 2025
Brill
25 January 2025
Such great staff always, clean, welcoming, always have time for you.
25 January 2025
Completed job really quickly.
25 January 2025
Friendly staff and always keep you updated
25 January 2025
Everything ok except no battery in remote although invoiced for replacement.
25 January 2025
Gave me information about my service and what would happen
24 January 2025
Staff very professional
24 January 2025
Service was booked at a time convenient to me, very pleasant receptionist.
24 January 2025
Great service
24 January 2025
It was a great experience, handled with the utmost professionalism and care. I genuinely felt appreciated and understood
23 January 2025
Had to ring to see if my car was ready rather then being told
23 January 2025
.
23 January 2025
Catherine Flint, was excellent and really looked after us, everything went very smoothly
22 January 2025
The service to the car was good, however, there was nowhere to park on arrival and it didn't feel like we were getting treated like valued customers.
22 January 2025
John Clegg was very helpful and accommodating with booking and service provided. Would highly recommend.
21 January 2025
Great team at Williams Rochdale
21 January 2025
BMW prices are fast outgrowing us but the work has always been good and reliable.
21 January 2025
All the staff were very helpful and informative.
21 January 2025
Perfect service.
20 January 2025
Very satisfied with the staff and the customer care.
20 January 2025
Things went as promised
20 January 2025
No complaints at all
20 January 2025
Updates were not forthcoming and I had to chase the status of my vehicle.The vehicle was completed but there is a small issue I have yet to address with the dealer due to time constraints.
20 January 2025
Always quick and great service. Staff always pleasant and helpful
19 January 2025
I wanted to book my car as the windscreen washer has stopped working. I have an extended warranty but the chap said to ring up next week rather than sort my problem out. Rochdale BMW is one of the worst garages I've had to deal with.
19 January 2025
One fault only...our car had been sprayed? inside with a scented perfume. The aroma left in the car wasn't particularly pleasant and took a week to eliminate after us having to keep opening the windows.....NO PERFUME SPRAY PLEASE...Allergy Alert!
19 January 2025
Polite and professional
19 January 2025
All staff there are welcoming the cups of tea and the waiting areas was very nice !
19 January 2025
Efficient , and keep you up to speed on the process of the vehicle .
19 January 2025
40% discount for cars > 10 yrs is a great initiative to encourage people to continue using main dealers hence have given a score of 3/5
18 January 2025
Pleased with work
18 January 2025
Really helpful
10 April 2025
Everyone is always really friendly at BMW Rochdale and nothing is too much.