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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
261 ratings and 149 comments received in the last 90 days.
29 July 2025
Excellent customer service. Friendly and engaging sales person. Phil couldnt do enough prior to the sale and provided an in depth walkthrough at handover.
26 July 2025
Very easy to order and also keep the car until I was ready to collect. Good explanation of the car when we collected it.
24 July 2025
My main contact throughout was Francesca Butterworth who was extremely helpful and knowledgeable and helped me choose and select the right car and specification. Once I had ordered the car I was kept updated regularly and the handover was really nice
19 July 2025
The delivery of the car was really quick and I was kept updated during the whole process. I was able to collect the car at a time that was most convenient for me.
17 July 2025
Everyone was friendly and helpful. And the car is amazing.
09 July 2025
Francesca was very approachable, really kind and helpful.
08 July 2025
I was extremely satisfied. Labecca was knowledgeable, professional, and made the entire process smooth and stress-free. The delivery was timely, and she took the time to explain all the features of the car thoroughly.
08 July 2025
Looked after everything
06 July 2025
Please see above
04 July 2025
As above excellent service from Andrew Gardner
04 July 2025
Whilst the service received was excellent, it differed from previous experiences of buying a brand new car at the point of hand over Previously we have received flowers and a gift to consolidate the luxury car buying experience.
01 July 2025
Ordering and collection was easy and professional. The delivery was delayed by several weeks but unfortunately no satisfactory explanation was given. The Sales Exec did her best to smooth things over and managed to obtain a small
29 June 2025
Francesca was always on hand to answer any of my queries.
24 June 2025
Efficient and good communication
20 June 2025
Customer service was outstanding
20 June 2025
Very satisfied.
09 June 2025
All staff down to earth and very welcoming. Philip was quick off the mark above and beyond 2 other dealerships we were approaching to find our exact specification car with no factory order required. The hand over was first class!
08 June 2025
Excellent service.
06 June 2025
Excellent service from Francesca
01 June 2025
Great Service a pleasure to deal with
01 June 2025
Very efficient and attentive service
28 May 2025
Francesca made it a great experience, made my purchase easy and enjoyable I had been to BMW Rochdale last year and walked away due to a cocky, unprofessional,pushy rude sales assistant this experience was so much better
25 May 2025
Excellent service
25 May 2025
This is the 6th or 7th BMW I've had from Williams in 14 years. The team there just get everything right!
23 May 2025
Excellent service
20 May 2025
As above, it was a very pleasant, friendly experience at the showroom.
19 May 2025
Totally satisfied
15 May 2025
Excellent
13 May 2025
Francheska Butterworth at Williams Rochdale was great, good communication and kept me up to date with everything. Really smooth handover!
09 May 2025
As above
29 July 2025
Very good service mohammad was really welcoming and provided a great service and car feels better
28 July 2025
I think the problem has been solved, time will tell. Although in my opinion 3 days was a long time.
28 July 2025
Quick and was cheaper than originally quoted
28 July 2025
BigSHOUT to Hamza, service advisor Polite, respectful and kept me upto date throughout He is credit to BMW Rochdale
28 July 2025
Fantastic service from Hamza in Williams BMW Rochdale Service Department. Nothing is too much trouble, keeps you updated, takes time to explain. A credit to the BMW Williams team.
28 July 2025
The staff kept us up to date with the progress of the car in the service department
27 July 2025
Efficient and great service
26 July 2025
Poor service
25 July 2025
Catherine was really helpful, fully informed me of the process and all done on time.
23 July 2025
The quality of work was good, and the service advisor on the day was friendly. However there was a significant delay in my car being ready which I was only informed of when I was already on my way. The mechanic also left a tool under my bonnet.
23 July 2025
Helpful with questions I had. Ready for appointment so wasn't waiting around etc
22 July 2025
Same as above
21 July 2025
I think the service department could have bin a lot better but for me it was just okay this time
21 July 2025
There was nothing to cause any stress. Even paying the invoice was quick and simple.
21 July 2025
X
20 July 2025
As stated my car was in for a urgent recall, Mohammed explained everything, some confusion with regards to the service which I was told was needed but wasn't and he resolved, delivered excellent service great communication very clear, would def come,
20 July 2025
Car was returned to me without explanation of recall work undertaken or paperwork explaining as such, in addition to lack of accountability that car was also returned with error codes and engine management light issues that weren't there previously
20 July 2025
Na
19 July 2025
Team staff are very helpful
19 July 2025
Service were helpful, quick to respond. Rochdale is my local dealer so I approached them to buy this new M5, 20 minutes and how not to sell a car and still waiting to hear back, so bought the car elsewhere.
17 July 2025
Mentioned low pressure on booking but received no update and still low on pick up
15 July 2025
No problems good service
15 July 2025
Do not fixed
15 July 2025
Fast and efficient
14 July 2025
Finished on time
14 July 2025
The service provided by Hamza was exceptional. I believe he went above and beyond to help resolve the issue. Probably the best service I have received, honest and helpfull. After dealing with I will pick bmw Rochdale than any other branch.
14 July 2025
Fast efficient service
13 July 2025
Reason as above
10 July 2025
As above and free refreshments was very much welcomed!
09 July 2025
Very good service very friendly
09 July 2025
The gentleman who helped was lovely and explained everything
08 July 2025
Nothing the team did but the Mbrakes noise is blowing my mind a little team explained and handed me a booklet to explain so again zero issue with the branch.
08 July 2025
Not satisfied, because the mechanics told me the obvious and charged me full price without proper diagnosis
07 July 2025
Work seemed to be completed to required standard. Vehicle inspection is also very useful and mini valet also appreciated. As my car is a little older I'm aware the servicing is discounted but still seemed relatively expensive hence 4/5
07 July 2025
It was a very good experience, dropped car off, very quick and easy to check car in.
07 July 2025
Because they quote me £462 but then charge£500
06 July 2025
Got the part in quick and fitted it next day. Tested it however they claimed it was all fixed but when i drove it, same issue occurred.
06 July 2025
Excellent service
06 July 2025
Everything went to plan
04 July 2025
Friendly staff, well maintained showroom and refreshments are available
04 July 2025
Friendly helpful staff
04 July 2025
Done within the hour
02 July 2025
As always prompt, reliable and commendable
01 July 2025
Impectable, cannot fault the customer service
30 June 2025
All the staff were extremely pleasant and welcoming. The man who dealt with me, called Hamza, was extremely professional and friendly. He knew what he was doing and the whole process was very efficient. I would definitely recommend to anyone!
26 June 2025
Catherine really helped me on delivery and collection of my car
26 June 2025
Amazing customer service
26 June 2025
Service finished earlier than planned with a nice car wash
25 June 2025
Good communication and works carried out efficiently
25 June 2025
Great customer service
24 June 2025
Located my problem, which was intermittent and difficult to diagnose everything seems okay now.
23 June 2025
I left discriminated for firstly being a female abs secondly for being Asian!
23 June 2025
Mortified with your service
23 June 2025
Car returned in clean condition.
22 June 2025
Pleasant and polite staff at Rochdale
22 June 2025
Very happy with the service which was provided to our car.
21 June 2025
The wait is long considering there is no where to go in the area so sitting waiting seems a long time.
21 June 2025
Because I was happy with the care and service given to me
18 June 2025
Service was good, but the cleaning of the car was quite basic so it knocks off a star.
16 June 2025
Same as above
15 June 2025
Same as above
15 June 2025
i needed to speak to BMW Customer Support at Farnborough to get Rochdale to resolve an issue they had failed to deal with.
12 June 2025
Service was excellent
12 June 2025
Friendly and efficient service from the manager from checking me into through to collection of my vehicle
11 June 2025
Hamza was very helpful and dealt with e erything with a smile
11 June 2025
Catherine made my experience very pleasant and trouble free, i highly recommended dealing with her.
10 June 2025
Intermittent fault identified and rectified.
10 June 2025
Customer service excellent but currently unsure on mechanical side for reasons as explained.
10 June 2025
3 issues reported. 1 issue not able to recreate. 2 addressed ( or I thought so) 1 of the addressed issues reoccurred the following morning. I travelled near 180 miles back and to twice for 2 of 3 issues to not be resolved.
09 June 2025
As above
09 June 2025
Staff were good. I was advised you MOT machine was out of service which led to delays.
09 June 2025
As the above
09 June 2025
Great professional service. Looking after customer properly and efficiently
09 June 2025
Accurate, efficient and polite
09 June 2025
very good service thank you.
09 June 2025
Because they've been good
08 June 2025
For the reasons given above. The saving point was that Williams did sort a pick up of the car from Wigan and its back in the workshop. You also lent me a courtesy car.
07 June 2025
I've given this answer because BMW did a really good job of the brakes and the back tyre.
07 June 2025
Great centre friendly staff and ensured everything went smooth
06 June 2025
Zero issues. Courteous
04 June 2025
John provided excellent customer service throughout explaining issues identified from the health check.
04 June 2025
Kept informed throughout process and also with regard to future service schedule.
03 June 2025
very satisfied
03 June 2025
Excellence
02 June 2025
Emails and text message reminders for appointments are very useful.
02 June 2025
Job was accomplished to my satisfaction.
02 June 2025
Exceptional customer service and first class facilities from toilets to coffee and light snacks.
29 May 2025
Staff I had contact with were professional, courteous and proficient.
29 May 2025
Good information given And courteous
29 May 2025
Excellent,
29 May 2025
excellent service
28 May 2025
As above
28 May 2025
Simply on my recent visit, felt this time as if the service department was a little over run, dropped car of at 8am, vehicle was only ready for 3pm after me prompting them
27 May 2025
They gave regular call updates when they had my car but cannot give me anything in writing as a copy of what work has been done. I have complained and still not received any copy of any completed work.
27 May 2025
The service was excellent
25 May 2025
Staff were all helpful - got my car in the day after I rang with a problem and it was all sorted.
25 May 2025
Professional service
25 May 2025
Completed the work required on my vehicle in the time they suggested
24 May 2025
car was cleaned and good experience
24 May 2025
Very satisfied was kept updated all the way through
22 May 2025
No issues work done quickly without problems.
22 May 2025
Very satisfied with BMW. Very unsatisfied with the taxi company BMW use
19 May 2025
All ok
19 May 2025
I am a first time customer with BMW and have found everyone I have dealt with to be very efficient - friendly, flexible, flawless! Very impressed so far.
18 May 2025
Great job
18 May 2025
Due the service provide and need the car on the second day and was flat tire
17 May 2025
I would have scored higher however I have to go back as they didn't clear the service and vehicle inspection sensors.
17 May 2025
Work was carried out well and again great customer service
13 May 2025
I like driving my BMW and the dealership are great
13 May 2025
Communications were again Brill
12 May 2025
Trustworthy company and look after customers
11 May 2025
Easy and good experience from end to emd
10 May 2025
I paid the invoice for the work completed via the link sent to me via SMS , however we were asked to pay again when we collected the car.
09 May 2025
Service desk was efficient, polite and explained everything in detail. Whole task was completed within few minutes. Excellent ????
08 May 2025
Very efficient
07 May 2025
The customer service every time I come to Rochdale is beyond amazing. Every member of staff is so welcoming and happy during the whole process of any visit to Rochdale
06 May 2025
Quality customer journey, with full commentary & updates, then great workmanship
06 May 2025
Great service all round.
29 July 2025
Good around experience